Jenna Menking, founder of Black Sheep Social Media Group, teamed up with us to share four key social media strategy tips. While we all use networks like Facebook, Twitter and Instagram daily, Menking says a majority of us aren’t using them effectively. The key, Jenna explained, is to establish a meaningful, interactive connection. Social media is your calling […]

Nearly every entrepreneur stumbles through their first few pitches — it’s a fact of life. Simply put, the process of putting yourself in the spotlight and convincing an audience to believe in you can be incredibly difficult, and feel entirely unnatural. Over time, after you’ve stumbled and honed your skills, you’ll find that pitching becomes increasingly easier. Now, […]

If you’re looking to build a successful company, you’ll want to create something that solves a real problem. And if you do it right, you may even improve the lives of your users (while simultaneously bringing in as much cash as possible). This concept is far from new; it’s the backbone of the tech industry, […]

PR isn’t an elixir Many startups plow crazy sums of cash into ensuring they get covered by the top media outlets. In some cases, particularly with early stage startups, every cent of a marketing budget goes on PR. As someone who manages a PR firm, you might be surprised to learn I consider this a […]