It is easy for me to rattle off the reasons I decided to start a PR firm 12 years ago. At the time, it made all the business sense in the world: I had spent years leading public relations campaigns and I was looking for the next challenge. I had (and still have) ambition to continually improve […]

What happens when a serial entrepreneur and an arts-loving personal trainer join forces? An innovative business and workout craze forms. Launched in 2016, H.I.I.P. Hype is truly one-of-a-kind in its ability to make New Yorkers sweat mentally and physically. A play on “high-intensity interval training,” H.I.I.P. Hype stands for “high-intensity interval painting,” where participants switch […]

Last month, the readers of my blog challenged me to validate a new business idea without using my existing audience, connections, or current business. They chose the idea for me, and I even limited myself to spending less than $500 to make it happen. Then, I documented the validation experiment in real-time throughout the month. […]