In this series, WeWork’s director of digital community selects a WeWork member to get to know better, sharing her fun findings with the rest of the community.“If you Google ‘the best memory coach in the world,’ I come up number one,” says Bill Aronson. This is true, and it’s no wonder why: The London-based memory […]

Whenever I have to speak in front of a group, this quote from journalist Roscoe Drummond always pops into my head: “The mind is a wonderful thing. It starts working the minute you are born and never stops until you get up to speak in public.” Presentations are one of the best ways of delivering […]

Today is Giving Tuesday, so we wanted to highlight some nonprofit organizations in the WeWork family that are well worth your time or money. Prevent Human Trafficking Focusing on the widespread problem of child exploitation in Southeast Asia, Prevent Human Tracking has spent years attacking the root causes, from poverty to war to globalization. Since […]

Looking for a chance to take your business to the next level? Salesforce is seeking out trailblazing companies to compete for a $10,000 prize and the opportunity to be featured in Inc. magazine. Salesforce is looking for “small businesses that have come up with some cutting-edge solutions that will revolutionize our lives,” says Kelly James, product […]

Santa Monica has coffee shops dotted all over the place. And that means a wealth of choices for your morning coffee run, brunch, or afternoon pick-me-up. Next time you need a caffeine boost, consider these options. Demitasse Describing themselves as coffee geeks, the baristas at Demitasse take their coffee very seriously. They are also passionate […]

Public relations is a vital component of any brand’s marketing strategy. Through consistent, deliberate, and strategic storytelling, it builds a brand’s awareness and credibility, as well as strengthens relationships. But brands sometimes use PR as a one-stop marketing strategy to fix whatever ails them, assuming that in eliciting the aid of an agency, their name […]

“If change is the only constant,” says author Jenny Blake, “then let’s get better at it.” This is how Blake concludes the introduction to her second book, Pivot: The Only Move That Matters Is Your Next One (Penguin Portfolio). This line is also a microcosm of how the entire book takes form: motivation to accept […]

A business plan isn’t just a tool for wooing investors, says Jason Kennedy, marketing director at Early Growth Financial Services. It’s also the roadmap for guiding you through the rugged terrain every new company must cross. Kennedy, who started out in tech, worked in 3D modeling, and spent time in the music industry, defines a […]