Looking for a chance to take your business to the next level? Salesforce is seeking out trailblazing companies to compete for a $10,000 prize and the opportunity to be featured in Inc. magazine. Salesforce is looking for “small businesses that have come up with some cutting-edge solutions that will revolutionize our lives,” says Kelly James, product […]

Santa Monica has coffee shops dotted all over the place. And that means a wealth of choices for your morning coffee run, brunch, or afternoon pick-me-up. Next time you need a caffeine boost, consider these options. Demitasse Describing themselves as coffee geeks, the baristas at Demitasse take their coffee very seriously. They are also passionate […]

Public relations is a vital component of any brand’s marketing strategy. Through consistent, deliberate, and strategic storytelling, it builds a brand’s awareness and credibility, as well as strengthens relationships. But brands sometimes use PR as a one-stop marketing strategy to fix whatever ails them, assuming that in eliciting the aid of an agency, their name […]

“If change is the only constant,” says author Jenny Blake, “then let’s get better at it.” This is how Blake concludes the introduction to her second book, Pivot: The Only Move That Matters Is Your Next One (Penguin Portfolio). This line is also a microcosm of how the entire book takes form: motivation to accept […]

A business plan isn’t just a tool for wooing investors, says Jason Kennedy, marketing director at Early Growth Financial Services. It’s also the roadmap for guiding you through the rugged terrain every new company must cross. Kennedy, who started out in tech, worked in 3D modeling, and spent time in the music industry, defines a […]

Too many coworking spaces are just “four white walls and fluorescent lighting,” says Courtney Symons. She remembers being “starstruck” the first time she walked into a WeWork office. “We have always admired WeWork because we see its culture and philosophy as similar to ours,” says Symons, partner growth manager at Shopify, a Canada-based ecommerce software […]

When done right, a fashion blog has just the right amount of edge, sass, and knowledge that it appears effortless. But there’s definitely an art to blogging about what you love and putting it on display for the whole universe to see. Digital nomad, fashion world veteran, and Instagram queen Rebecca Laurey, a WeWork Metropool […]

Want to turn your browsers into buyers? James Stephan-Usypchuk, founder of JSU Solutions, has three can’t-miss tips to help you generate leads via Facebook ads. Based in WeWork Place Ville Marie, the former graphic designer was always interested in the link between visual media and how people interact with it. With a background in psychology […]