What happens when a serial entrepreneur and an arts-loving personal trainer join forces? An innovative business and workout craze forms. Launched in 2016, H.I.I.P. Hype is truly one-of-a-kind in its ability to make New Yorkers sweat mentally and physically. A play on “high-intensity interval training,” H.I.I.P. Hype stands for “high-intensity interval painting,” where participants switch […]

Last month, the readers of my blog challenged me to validate a new business idea without using my existing audience, connections, or current business. They chose the idea for me, and I even limited myself to spending less than $500 to make it happen. Then, I documented the validation experiment in real-time throughout the month. […]

In this series, WeWork’s director of digital community selects a WeWork member to get to know better, sharing her fun findings with the rest of the community.“If you Google ‘the best memory coach in the world,’ I come up number one,” says Bill Aronson. This is true, and it’s no wonder why: The London-based memory […]

Whenever I have to speak in front of a group, this quote from journalist Roscoe Drummond always pops into my head: “The mind is a wonderful thing. It starts working the minute you are born and never stops until you get up to speak in public.” Presentations are one of the best ways of delivering […]

Today is Giving Tuesday, so we wanted to highlight some nonprofit organizations in the WeWork family that are well worth your time or money. Prevent Human Trafficking Focusing on the widespread problem of child exploitation in Southeast Asia, Prevent Human Tracking has spent years attacking the root causes, from poverty to war to globalization. Since […]

Looking for a chance to take your business to the next level? Salesforce is seeking out trailblazing companies to compete for a $10,000 prize and the opportunity to be featured in Inc. magazine. Salesforce is looking for “small businesses that have come up with some cutting-edge solutions that will revolutionize our lives,” says Kelly James, product […]

Santa Monica has coffee shops dotted all over the place. And that means a wealth of choices for your morning coffee run, brunch, or afternoon pick-me-up. Next time you need a caffeine boost, consider these options. Demitasse Describing themselves as coffee geeks, the baristas at Demitasse take their coffee very seriously. They are also passionate […]