Hamburg, Germany – September 11, 2024 – WeWork, the leading global provider of flexible office spaces, today highlights the ongoing success of wehorse, an e-learning platform for equestrian professionals and enthusiasts, as one of its long-standing members. Since its founding in 2018, wehorse has embraced WeWork’s innovative approach to workspace flexibility and community, fostering collaboration and networking opportunities essential to its growth.
Co-founded by Christian Kroeber and Sophie Schwarz, wehorse began at WeWork’s Hamburg location with just two desks and a small team. Today, the company has grown to more than twenty employees and occupies a space at Gerhofstraße 1-3, WeWork’s newest location in Hamburg. For Christian, CEO, the decision to remain with WeWork is rooted in the conviction that “the office is part of the experience.”
Building Company Culture in a Hybrid Model
wehorse operates on a hybrid model, with most employees based in Hamburg and some working from various WeWork locations across Germany. While this flexible approach embraces the new standards of work, the physical office remains crucial to maintaining the company’s strong culture, particularly for junior team members and new hires. “For us, the office is essential,” says Christian Kroeber. “It’s not just a place to work, but a crucial space for building company culture, connecting with our team, and nurturing collaboration.”
Regular in-person gatherings, such as team breakfasts every two months, further strengthen the sense of community and reinforce the importance of the office in the wehorse experience. “The office helps us foster relationships, ensure alignment, and build a team spirit that’s hard to replicate remotely,” Kroeber adds.
Focusing on What Matters: Business Growth, Not Logistics
WeWork’s fully managed services allow wehorse to stay focused on its mission. “WeWork takes care of the details—whether it’s the coffee, the printers, or the workspace logistics—so we can concentrate on growing our business,” says Kroeber. “That lets us focus entirely on what matters—creating the best equestrian education platform.”
This support has been essential to wehorse’s ability to scale. The still growing company now occupies a larger office, with the flexibility to tailor its workspace to its evolving needs and the size of its team.
Networking and Growth: A Community That Drives Success
Networking has been at the heart of wehorse’s success from day one. “We met our first partners here and continue to find inspiration and connections within this space,” says Kroeber. “The WeWork community has been invaluable for building relationships that have supported our growth.” The shared office spaces also facilitate frequent networking with other entrepreneurs and innovators, which has been a significant asset for wehorse.
wehorse’s growth, with revenue increasing fivefold since its first year, has been bolstered by the WeWork ecosystem. As it continues to expand globally, wehorse’s Hamburg base at WeWork remains central to its strategy, providing a flexible, collaborative environment that supports both the team’s culture and the company’s mission.
About WeWork
WeWork was founded in 2010 with the vision to create environments where people and companies come together and do their best work. Since then, we’ve become the leading global flexible space provider committed to delivering technology-driven turnkey solutions, flexible spaces, and community experiences. For more information about WeWork, please visit us at wework.com.
About wehorse
wehorse is Europe’s leading elearning platform for Equestrians. As a pioneer in equestrian education with over 30 years of experience, we work with the most reputable experts and trainers from all over the world. Our mission is to connect you with the best trainers & philosophies to inspire, educate and improve your relationship with your horse. Our platform features over 175 courses designed to level up your training.
