New York, NY – February 3, 2025 – WeWork is proud to be more than a flexible workspace provider—it’s a launchpad for innovation, creativity, and growth for companies of all sizes, all over the world. From small and medium-sized businesses (SMBs) to the world’s largest and most renowned global corporations, WeWork offers tailored real estate services and solutions including coworking spaces, flexible offices and enterprise strategies to meet their unique needs.
Today, to spotlight one segment of these offerings, the company is proud to launch Made at WeWork – a campaign celebrating its SMB members who start, scale and succeed with WeWork’s flexible office solutions.
Made at WeWork debuts with a fully integrated editorial and advertising campaign that puts the experience of eight of its SMB members front and center, while underscoring the enduring value of the office in the era of hybrid work. Through interviews with these companies, the campaign highlights the diversity of WeWork’s flexible office members, spanning industries like, technology, marketing, nonprofits, consumer packaged goods (CPG), and beyond. In addition, Made at WeWork illustrates how the company’s platform of workspaces, products, and services fuels these companies’ success, regardless of what stage they are in their journey.
“Made at WeWork captures the core mission of our flexible office offering: to empower the world’s innovators and leaders to scale their businesses and thrive through a dynamic platform that transforms the way they work,” says John Santora, Chief Executive Officer at WeWork. “This exciting campaign underscores our commitment to putting our members at the forefront of everything we do and emphasizes the incredible work taking place in our spaces every day. Looking ahead, our focus is on continuing to enhance our workplace solutions and the experience they offer to meet our members’ evolving needs and help drive their ongoing success.”
Petula Lucey, Chief Marketing and Communications Officer at WeWork says, “This campaign showcases how WeWork helps small and medium-sized businesses – a significant and highly valued portion of our member base – unlock their potential. By sharing these stories, from ambitious startups to thriving scale-ups, we aim to inspire the next wave of entrepreneurs and business leaders, while continuing to provide more than just physical space, but experiences that fuel each of them to do their best work.”
From startups disrupting the tech industry to brands you can spot on grocery store shelves around the world, the Made at WeWork campaign proudly features the following member companies in this first phase:
- Esper Bionics: Innovating human augmentation through AI-powered prosthetics and named one of the best inventions of 2022 by TIME magazine, Esper Bionics relies on WeWork’s design and functionality to scale its business in the U.S. market.
- Loisa: Building the New Latin Kitchen and found at top grocers nationwide, Loisa chose WeWork to have an office that could grow with them and to be part of a community of like-minded entrepreneurs.
- Hilma: Hilma makes natural remedies that actually work for common issues like bloating, indigestion, sleep, and more. Hilma is available in over 100 retailers, including Walmart, Target, Walgreens and Amazon. They value WeWork’s turnkey simplicity and support so they can connect, focus and get inspired.
- Franklyn: This design studio not only works with today’s top global brands, but knows the best collaboration happens in-person. They credit WeWork’s flexibility for getting their creative juices flowing and turnkey workspace for taking the stress out of managing an office.
- BOL Foods: As one of the UK’s leading plant-powered brands, BOL Foods is on a mission to help people eat to feel unstoppable with their range of delicious, nutrition-packed, and zero-hassle meals. The BOL team use WeWork as their high-energy hub for collaborative work, meetings with external partners, team socials, and attracting top-tier talent.
- Tree App: On a mission to drive global reforestation, leading global tree planting organisation Treeapp is a certified B Corporation that empowers individuals in the UK and Ireland to plant trees for free through its app and offers businesses worldwide, tailored solutions to integrate tree planting into their operations and establish private forests – all while leveraging WeWork’s vibrant atmosphere and scalable solutions to fuel its growth.
- Skin + Me: As one of the top UK startups revolutionizing skincare, this service delivers personalized treatments tailored to individual skin goals and concerns. Skin + Me relies on WeWork’s premium office amenities and central location to support employee convenience and business growth.
- Robin AI: As a leader in legal artificial intelligence and one of the UK’s Top 10 fastest-growing software companies, Robin AI harnesses WeWork’s global scalability and presence to seamlessly grow its team and operations to new markets.
Made at WeWork is now live across the company’s owned (website and social) and paid channels in the United States, with a United Kingdom launch planned later in February. The campaign was developed by WeWork’s in-house marketing team and produced in collaboration with JOAN Studios, a female-founded modern content studio, specializing in keeping brands on the pulse of culture through full-service campaign production, social and influencer services.
WeWork will also host events in New York City and London that feature panel discussions with participants from the campaign, offering attendees the opportunity to interact with Made at WeWork up close. For more details and to register, visit our New York City and London event pages.
About WeWork
WeWork is a leading global real estate platform that empowers businesses to thrive through world-class flexible workplace solutions, innovative technology services, and hospitality-driven experiences. With a curated portfolio of nearly 600 thoughtfully designed locations worldwide, spanning 45M square feet, WeWork helps more than half a million members—from emerging startups to Fortune 100 companies—achieve their best work. To learn more, visit wework.com.